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FEATURED PAPERS & RESOURCES |
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| Beyond the GRP: How Can Marketers Value the Impact of an Interactive Impression |
 In digital marketing campaigns millions of ads are purchased and run, the majority do not result in any kind of conversion. As established marketing has taught us, nonconverting ads are not worthless. With current measurement methodologies, the industry has been unable to assign any value to these nonconverting, ads. The solution lies in a measurement called Exposure Attribution, which creates a system for not only measuring direct response, but measuring the value of online brand exposures. |
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| Ad Agency uses Prepaid Cards for Sweepstakes |
 Marketing firm, Thomas J. Paul came up with the sweet idea to reward customers of a major snack food producer with prepaid cards. A nationwide search led them to smartOne Prepaid Solutions. |
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| Harnessing Innovation: A Guide to Driving Shopper Trial & Loyalty in Today's Marketplace |
 Inside this report, new research data detail the specific kinds of attributes consumers most want in new product introductions, and document specific strategies taken to help ensure sales growth for new branded products. What's key to these insights is that consumers reward value they find in new-product innovations both during stronger and weaker economic cycles. Learn more today! |
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| The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path |
 Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers. |
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| Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent |
 Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements. |
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How to Drive Sales and Improve the User Experience Using Interactive Conversation
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When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site. |
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