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FEATURED PAPERS & RESOURCES |
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| Email Automation: Do More With Less-A Knowledge Marketing Whitepaper |
 Automated email marketing programs lighten the load on today's marketers and ensure communication with prospects at the precise moment, with a targeted message. Knowledge Marketing offers their guide to creating one-to-one messaging with relevant and timely content that is fully automated. Learn more today! |
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| Beyond the GRP: How Can Marketers Value the Impact of an Interactive Impression |
 In digital marketing campaigns millions of ads are purchased and run, the majority do not result in any kind of conversion. As established marketing has taught us, nonconverting ads are not worthless. With current measurement methodologies, the industry has been unable to assign any value to these nonconverting, ads. The solution lies in a measurement called Exposure Attribution, which creates a system for not only measuring direct response, but measuring the value of online brand exposures. |
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| Common Short Codes: The Time Is Now for Mobile Marketing and Outreach |
 Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous "third screen" in most people’s lives and one that they are rarely without. For hundreds of millions of people in the developing world, the cell phone represents the "only screen" in their lives and makes these new audiences easily and individually reachable for the first time. Today, cell phones represent the most personal and intimate way to communicate with individuals. |
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| Harnessing Innovation: A Guide to Driving Shopper Trial & Loyalty in Today's Marketplace |
 Inside this report, new research data detail the specific kinds of attributes consumers most want in new product introductions, and document specific strategies taken to help ensure sales growth for new branded products. What's key to these insights is that consumers reward value they find in new-product innovations both during stronger and weaker economic cycles. Learn more today! |
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| 15 Trade Secrets of Email Service Providers: What you need to know before choosing an ESP |
 Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid sending SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP. |
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Marketing in a Recession
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In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget. |
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