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Results 1 - 25 of 113 matches |
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Conversion Attribution: Assigning Value to all Interactions that Impact a Conversion |
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Marketers who are engaging in digital media enjoy the ability to track the media thru to conversion. Unfortunately, they also have a tendency to attribute 100% of the conversion to the last ad click and optimize their media spend around this metric. Optimizations should not be based solely on the last ad click as Marketers are missing out on the bigger picture. Conversion Attribution gives Marketers the ability to analyze all of the interactions and exposure that lead to a conversion.
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Don't Settle for a "Good Enough" B2B Lead Management Solution |
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This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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Sales Intelligence: The Secret to Sales Nirvana |
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This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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Aberdeen Group: Cross-Channel Campaign Management |
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Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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Cloud Computing and Web Application Performance: The Risks of Adopting The Cloud |
| By : Gomez |
Published Date: Mar 03, 2010 |
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Any business considering cloud computing to support its customer-facing Web applications must
look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact
the end-user experience. This whitepaper addresses the Web experience challenges companies
must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
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The 2009 Sales Automation Report |
| By : Jigsaw |
Published Date: Feb 26, 2010 |
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This report explores how Best-in-Class organizations achieve a higher Return on Investment (ROI) through a fully realized and supported sales automation strategy. The study highlights best practices from 212 organizations using technology, such as Sales Force Automation (SFA) or Customer Relationship Management (CRM), to automate sales activity.
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It's Not Just About Leads: Sell More by Speaking Your Customer's Language |
| By : Jigsaw |
Published Date: Feb 26, 2010 |
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How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language?
No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
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Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder |
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If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
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Why Lead Generation Fails |
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Why Lead Generation Fails reveals the common six mistakes that cause problems in lead generation marketing and how to turn efforts into powerful customer acquisition channels.
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Crafting a Profitable Mobile Search Strategy |
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The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
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What Third Generation Blogging Means to You |
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Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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5 Secrets to Winning at Direct Marketing |
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How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
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Connect with New Customers over the Phone |
| By : Marchex |
Published Date: Dec 08, 2009 |
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Did you know that, on average, calls convert at 10 times the rate of clicks to a website? Discover how businesses are using pay-for-call advertising to increase qualified customer inquiries via the telephone and track the most effective distribution sources. This article will help you determine whether your business may benefit from this performance-based advertising model and pay only when the phone rings.
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Results 1 - 25 of 113 matches |
Sort Results By : Published Date | Title | Company name |
