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Rich Media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, Flash, and special effects. |
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Results 1 - 16 of 16 matches |
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Email Marketing Goes Social |
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While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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Email Authentication: A Step by Step Guide |
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Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.
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How to Use Facebook for Business |
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Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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The Mobile Advertising Opportunity: 10 Times Better Results than Online |
| By : AdMob |
Published Date: Jul 20, 2009 |
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Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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The Business Network Transformation of the Media Industry. |
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This whitepaper looks at the transformation of the media industry and discusses how the shift towards digital media has created a need for an unprecedented level of collaboration amongst the network of companies involved in creating, managing and distributing media content. Learn more today!
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Getting Marketing Online with Digital Editions |
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Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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How Smart Brands are Beating Recession with DRTV |
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Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
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Engaging Your Subscribers Using Interactive Media in Email |
| By : Bronto |
Published Date: Mar 10, 2009 |
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When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
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Improving Your Online Presentation Skills |
| By : Arkadin |
Published Date: Feb 27, 2009 |
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This webinar walks you through steps you need to improve your skills when creating your own webinars. It shows you how to make your webinars more effective, help better your presentation skills, vocal techniques, reduce bad habits and how to get interactive with your audience. If you have ever wanted to improve your webinars, this presentation will help you do that. Download today!
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Ad Networks and How to Choose Them |
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This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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Results 1 - 16 of 16 matches |
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