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Rich Media is a term for advanced technology used in Internet ads, such as streaming video, applets that allow user interaction, Flash, and special effects.

Results 1 - 25 of 27 matches Sort Results By : Published Date | Title | Company name
White Paper: Bold Brands Drive Revenue with Storytelling
By : NCM Fathom Published Date: Feb 26, 2010
Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.
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NCM Fathom
Sales 2.0 and Social Media - The Sales Manager's Guide to Next-Generation Prospecting
By : OneSource Published Date: Feb 18, 2010
Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.
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OneSource
Storytelling in the digital age: Driving business with authentic customer stories
By : Bazaarvoice Published Date: Nov 24, 2009
With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them.
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Bazaarvoice
Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience
By : Aprimo Published Date: Oct 21, 2009
In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.
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Aprimo
2010 Digital Marketer: Benchmark and Trend Report
By : Hitwise Published Date: Mar 04, 2010
The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
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Hitwise
Cloud Computing and Web Application Performance: The Risks of Adopting The Cloud
By : Gomez Published Date: Mar 03, 2010
Any business considering cloud computing to support its customer-facing Web applications must look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact the end-user experience. This whitepaper addresses the Web experience challenges companies must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
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Gomez
Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder
By : CareerBuilder Published Date: Feb 25, 2010
If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
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CareerBuilder
An Effective Video SEO Strategy in Three Phases
By : Cantaloupe Published Date: Feb 19, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
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Cantaloupe
How to leverage online video in your social media channels
By : Cantaloupe Published Date: Feb 19, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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Cantaloupe
Rich Media for B2B Marketing: The Emergence of Intelligent Digital Sales Collateral
By : Flimp Media Published Date: Feb 08, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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Flimp Media
Seamless Video Email Has Arrived: Best Practices for Dramatically Increasing Response Rate & Success
By : WhatCounts Published Date: Feb 05, 2010
Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers.
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WhatCounts
Crafting a Profitable Mobile Search Strategy
By : MoreVisibility Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
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MoreVisibility
Successful project management. How to manage projects more efficiently using online meetings
By : Netviewer Published Date: Nov 09, 2009
Whether your business is medium-sized or a conglomerate: Now more than ever, projects are a part of our everyday work, characterized by changing tasks, flexible working groups and the participation of external specialists. Project managers increasingly face the challenge of having to motivate and direct geographically distributed teams.
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Netviewer
How to Use Facebook for Business
By : HubSpot, Inc. Published Date: Aug 26, 2009
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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HubSpot, Inc.
10 Tips For Corporate Reputation Management in Social Networks
By : dna13 Inc. Published Date: Aug 21, 2009
Do you know how to manage the online buzz? This dna13 white paper will show you how to use your consumer's engagement with social media to your advantage, and prevent your company from becoming a victim of slanderous online conversations.
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dna13 Inc.
The Mobile Advertising Opportunity: 10 Times Better Results than Online
By : AdMob Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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AdMob
The Business Network Transformation of the Media Industry.
By : Sap, Inc. Published Date: Jun 24, 2009
This whitepaper looks at the transformation of the media industry and discusses how the shift towards digital media has created a need for an unprecedented level of collaboration amongst the network of companies involved in creating, managing and distributing media content. Learn more today!
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Sap, Inc.
Choosing the Right Email Service Provider: Top 20 factors to consider when shopping for an ESP
By : ClickMail Marketing Published Date: Jun 03, 2009
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
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ClickMail Marketing
Video Webinar: Using online video to strengthen your relationship with your online community
By : PermissionTV Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
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PermissionTV
Getting Marketing Online with Digital Editions
By : Zmags, Corp. Published Date: May 04, 2009
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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Zmags, Corp.
How Smart Brands are Beating Recession with DRTV
By : Hawthorne Direct Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
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Hawthorne Direct
Email Marketing Goes Social
By : SilverPop Engage Published Date: Mar 23, 2009
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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SilverPop Engage
Engaging Your Subscribers Using Interactive Media in Email
By : Bronto Published Date: Mar 10, 2009
When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
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Bronto
Improving Your Online Presentation Skills
By : Arkadin Published Date: Feb 27, 2009
This webinar walks you through steps you need to improve your skills when creating your own webinars. It shows you how to make your webinars more effective, help better your presentation skills, vocal techniques, reduce bad habits and how to get interactive with your audience. If you have ever wanted to improve your webinars, this presentation will help you do that. Download today!
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Arkadin
Email Authentication: A Step by Step Guide
By : WhatCounts Published Date: Oct 26, 2009
Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.
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WhatCounts
 
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