Banner Advertising - A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.
In digital marketing campaigns millions of ads are purchased and run, the majority do not result in any kind of conversion. As established marketing has taught us, nonconverting ads are not worthless. With current measurement methodologies, the industry has been unable to assign any value to these nonconverting, ads. The solution lies in a measurement called Exposure Attribution, which creates a system for not only measuring direct response, but measuring the value of online brand exposures. Download Now
This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself. Download Now
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns. Download Now
Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales. Download Now
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site. Download Now
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix. Download Now
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper. Download Now
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