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Emerging Marketing |
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Results 1 - 25 of 148 matches |
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Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
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Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent |
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Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
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EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Automated Lead Management Helps The Hager Group Drive Incremental Revenue |
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The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses |
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Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates |
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The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates |
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Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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Reaching Your Audience: A Practical Guide to Online Video Distribution |
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With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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Do You Need Integrated Marketing? |
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Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
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How to Attract & Retain Customers with Content |
| By : Junta42 |
Published Date: Aug 20, 2009 |
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This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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5 Social Media Marketing Best Practices for B2B |
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Learn how to build a winning social media marketing plan based on best practices and lessons learned from leading advertisers. In this white paper, Toolbox.com leverages over a decade of experience to provide you with a foundation for creating new strategies, or tweaking existing ones, to achieve social media marketing success.
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The Surest Path to Social Publishing |
| By : Acquia |
Published Date: Aug 03, 2009 |
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Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
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5 Best Practices for Enterprise Collaboration Success |
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Read this paper to learn 5 practices that ensure the collaboration solution you choose will give you the significant business results you are seeking. Collaboration solutions can accelerate cycle times by 30% across virtually every business function. These results may be critical to survival in difficult economic times, and the right collaboration solution is the single most effective way to get them.
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Six Steps to Successful Enterprise Collaboration Implementation |
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Read this paper to learn the steps to successfully roll out an enterprise collaboration solution and help your organization embrace a more collaborative, transparent and effective way of working. Introducing a social software solution carries with it a unique set of challenges and opportunities, and requires a new roll-out approach. The approach outlined in this paper has been honed over thousands of customer implementations to generate the fastest adoption across your enterprise.
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"Just Married" Advertising & PR |
| By : VMS |
Published Date: Jul 16, 2009 |
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As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
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5 Essential Factors Business Owners Must Understand Before Choosing a Payment Processing Provider |
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Accepting credit cards at your business, whether online or at your physical location, can be a challenging task. The Credit Card Processing Industry is highly fragmented, with many companies offering conflicting or a confusing range of services. This fact filled paper will provide you with a framework to make an informed decision for your payment system including; Equipment Costs, Rates, Types of Processing and Terms of the Agreement.
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Results 1 - 25 of 148 matches |
Sort Results By : Published Date | Title | Company name |
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Emerging Marketing |
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More Emerging Marketing Topics |
Online Video Marketing, Monitoring and Measurement, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention |
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