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Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder
By : CareerBuilder Published Date: Feb 25, 2010
If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
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CareerBuilder
What Third Generation Blogging Means to You
By : Compendium Blogware Published Date: Jan 05, 2010
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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Compendium Blogware
Managing Your Social Presence: A Marketer's Guide for Managing Social Media
By : Direct Message Lab Published Date: Oct 20, 2009
Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
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Direct Message Lab
How to Use SEO, Blogs, and Social Media to Get Found Online
By : HubSpot, Inc. Published Date: Oct 09, 2009
Learn how to use inbound Internet marketing techniques to generate more inbound leads. Duration: 1 Hour
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HubSpot, Inc.
Engaging Consumers with Direct Social Media Marketing
By : Acxiom Corporation Published Date: Sep 08, 2009
Many marketers find themselves thrust into a world where they've lost control. While some see the social media frontier as a great opportunity, many see it as the Wild West - a place where things can quickly get unmanageable.
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Acxiom Corporation
How to Use Social Media for Lead Generation
By : HubSpot, Inc. Published Date: Aug 26, 2009
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business.
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HubSpot, Inc.
How to Use Facebook for Business
By : HubSpot, Inc. Published Date: Aug 26, 2009
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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HubSpot, Inc.
10 Tips For Corporate Reputation Management in Social Networks
By : dna13 Inc. Published Date: Aug 21, 2009
Do you know how to manage the online buzz? This dna13 white paper will show you how to use your consumer's engagement with social media to your advantage, and prevent your company from becoming a victim of slanderous online conversations.
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dna13 Inc.
5 Social Media Marketing Best Practices for Marketers of Technology Products
By : ToolBox Published Date: Aug 12, 2009
If you market IT products and services, learn how to build a winning IT focused social media marketing plan based on best practices and lessons learned from leading IT advertisers. In this white paper, Toolbox For IT leverages over a decade of experience to provide you with detailed advice on setting the right objectives, building a roadmap to engagement with your target technology audiences, listening to and creating value for users, and more. Whether you are seeking to create a new strategy or tweak an existing one, this white paper will offer a foundation that will help you achieve IT focused social media marketing success. Download this free white paper today!
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ToolBox
The Surest Path to Social Publishing
By : Acquia Published Date: Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
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Acquia
Capitalizing on Digital Media in the Age of Transparency, Social Networking and the 24/x News Cycle
By : The FeedRoom Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
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The FeedRoom
5 Best Practices for Enterprise Collaboration Success
By : Social Text Published Date: Jul 21, 2009
Read this paper to learn 5 practices that ensure the collaboration solution you choose will give you the significant business results you are seeking. Collaboration solutions can accelerate cycle times by 30% across virtually every business function. These results may be critical to survival in difficult economic times, and the right collaboration solution is the single most effective way to get them.
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Social Text
5 Biggest Blunders to Avoid with Enterprise Collaboration
By : Social Text Published Date: Jul 21, 2009
Read this paper to learn 5 biggest blunders people tend to make when choosing a collaboration solution, and how to avoid them.
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Social Text
Six Steps to Successful Enterprise Collaboration Implementation
By : Social Text Published Date: Jul 21, 2009
Read this paper to learn the steps to successfully roll out an enterprise collaboration solution and help your organization embrace a more collaborative, transparent and effective way of working. Introducing a social software solution carries with it a unique set of challenges and opportunities, and requires a new roll-out approach. The approach outlined in this paper has been honed over thousands of customer implementations to generate the fastest adoption across your enterprise.
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Social Text
Join the Content Marketing Revolution: 20 Essential Tips
By : ideaLaunch Published Date: Apr 21, 2009
What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
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ideaLaunch
Understanding Sport Enthusiasts involvement in Social Media
By : Lotame Published Date: Apr 10, 2009
Read this report to understand behavior of sports enthusiasts as relates to social media. The study was developed from sampling over 22,000 users in our Co-Op who reported interests in sports or demonstrated interests by sharing, posting or discussing sport related content.
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Lotame
Study on Social Media Behaviors of "moms"
By : Lotame Published Date: Apr 10, 2009
This report examines behaviors of women from 25 to 54 years of age as their primary users and who reported having children or who had interests in family, babies, education and family trips. It was developed from brand campaigns in social media and samples behavior of 100,000 users that fit the description.
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Lotame
Mastering New Challenges in Text Analytics
By : SPSS, Inc. Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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SPSS, Inc.
Email Marketing Goes Social
By : SilverPop Engage Published Date: Mar 23, 2009
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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SilverPop Engage
The Social Media Revolution, What's Your Strategy?
By : Breakout Solutions Published Date: Sep 24, 2008
Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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Breakout Solutions
Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results
By : Marketo Published Date: Aug 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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Marketo
The Ultimate Wisdom of Crowds Platform
By : Clupedia Published Date: Aug 21, 2009
This white paper proposes the ultimate platform to harness the wisdom of crowds – the collective opinion of people which is often better than the opinion of a single expert.  The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks.  It then takes an inventory of current solutions and points out their limitations.  It also proposes some future developments.
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Clupedia
Social Media for Small Business
By : BatchBlue Software Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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BatchBlue Software
Hitwise U.S. Research Note: Measuring Web 2.0 Consumer Participation
By : Hitwise Published Date: Apr 07, 2008
This research note covers what the top web 2.0 websites are, and describes how over 10 million U.S. Internet users interact with these new technologies.
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Hitwise
 
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