Bid management is the process of optimizing pay per click search engine bids, for the rank and maximum amount you are willing to pay per keyword, to maximize return on investment.
Marketers who are engaging in digital media enjoy the ability to track the media thru to conversion. Unfortunately, they also have a tendency to attribute 100% of the conversion to the last ad click and optimize their media spend around this metric. Optimizations should not be based solely on the last ad click as Marketers are missing out on the bigger picture. Conversion Attribution gives Marketers the ability to analyze all of the interactions and exposure that lead to a conversion. Download Now
Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers. Download Now
The world of pay per click software is evolving at a rapid pace. Modern interactive agencies need professional tools which will adapt quickly to provider API changes and emerging business models in paid-search.
View this webinar to making the most of paid search automation. Download Now
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign. However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about. Download Now
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns. Download Now
