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Results 1 - 25 of 56 matches |
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Beyond the GRP: How Can Marketers Value the Impact of an Interactive Impression |
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In digital marketing campaigns millions of ads are purchased and run, the majority do not result in any kind of conversion. As established marketing has taught us, nonconverting ads are not worthless. With current measurement methodologies, the industry has been unable to assign any value to these nonconverting, ads. The solution lies in a measurement called Exposure Attribution, which creates a system for not only measuring direct response, but measuring the value of online brand exposures.
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TRUSTe Case Study: Course Advisor. Boosting Online Conversions with the TRUSTe Web Seal |
| By : TRUSTe |
Published Date: Oct 20, 2008 |
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CourseAdvisor opened in 2005 to provide Internet users seeking education and training with a trusted directory of appropriate schools and courses, while also providing educational institutions with leads to prospective students. As a newcomer to the online education arena, CourseAdvisor faced the challenges of building credibility with users, providing educators with accurate, qualified leads, and competing in an already crowded market. Less than a year later, CourseAdvisor was receiving more than one million unique visitors a month, but was still seeking ways to maximize the percentage of users completing information requests, thereby converting into qualified leads.
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Listening 101: Tips to Integrate Social Media into your day-to-day media monitoring |
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Is social media part of your PR and marketing strategy? This dna13 white paper is filled with tips on how to listen to conversations about your brand in the media (social media, print, TV and internet) using the latest tools and techniques. In 8 pages, learn best practices for developing a social media strategy and allow your company to engage in social media while keeping your corporate brand and reputation protected and under control.
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Five Ways Your Brand Strategies Must Evolve in the Social Media Landscape |
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Before you make further investments in traditional brand research, download this White Horse Webinar to learn about the unprecedented level of consumer insights available in social media. From brand research to crowdsourcing, this Webinar outlines 5 practical, cost-efficient ways that marketers can harness social media participation to enhance consumer engagement and build a positive brand reputation.
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Seven Top Tools for Social Media Monitoring: A Benchmark Study |
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Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
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Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options |
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One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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Three Ways to Make Online Advertising Work Harder through Advanced Tactics |
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Download this Webinar to learn about new approaches to online advertising to drive stronger business results with your existing budget. Join White Horse media strategists to examine three advanced tactics in detail: the use of sequential advertising to tell an evolving brand story, ways to increase relevance through behavioral targeting, and how to make traditional display advertising work harder through social media integration. The Webinar provides a set of best practices and relevant case studies for each tactic.
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Best Practices for Building Responsive Email Lists with Performance Advertising |
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In a tough economy, email marketing has seen an increased adoption by online marketers. Direct response marketers are building strong email lists, so that they can remarket to consumers and drive revenue. Brand advertisers are investing against email subscriber acquisition programs to engage consumers and direct them to vehicles such as community sites, promotional offers, Twitter groups, social networking groups, and loyalty programs.
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How to Use Facebook for Business |
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Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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How to Use Twitter for Marketing & PR |
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There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
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How to Attract & Retain Customers with Content |
| By : Junta42 |
Published Date: Aug 20, 2009 |
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This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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5 Social Media Marketing Best Practices for B2B |
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Learn how to build a winning social media marketing plan based on best practices and lessons learned from leading advertisers. In this white paper, Toolbox.com leverages over a decade of experience to provide you with a foundation for creating new strategies, or tweaking existing ones, to achieve social media marketing success.
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Ensuring Digital Marketing Delivers Sustainable Results |
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As consumers interact online, online marketers need to track their moves. Unfortunately, different marketing systems and vendors make it difficult to truly understand how the range of online marketing efforts work together to influence customers. With limited resources, many marketing directors are making critical decisions based on hunches and happenstance.
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Brand Reputation Management: Protecting Your Brand in Search Engine Results |
| By : Web.com |
Published Date: Jul 24, 2009 |
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Negative online comments and information ranking on Google about your brand, product, or service can turn off potential clients. Learn how to protect your brand and create a positive image in the mind of your customers when they do research on your company. Rehabilitate your online reputation and protect yourself against internet defamation, whether it comes from unsatisfied customers or malicious competitors.
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What's in a Name? Plenty. The Crucial Value of Reputation Management in the Digital Age |
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The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.
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Building B2B Brands with Search Marketing |
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Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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Small Business Hiring Guide 2009 from CareerBuilder |
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Hiring and managing quality employees is critical to the success of any small business. It is important to start thinking about your hiring in terms of a talent life cycle...even as a small business. You must dedicate resources, time and care to all phases of employment, from brand establishment and candidate attraction to onboarding and employee succession.
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Results 1 - 25 of 56 matches |
Sort Results By : Published Date | Title | Company name |
