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Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information.  Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers.

Results 1 - 25 of 130 matches Sort Results By : Published Date | Title | Company name
Sales Intelligence: The Secret to Sales Nirvana
By : One Source Published Date: Nov 20, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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One Source
A Solution to Poor Lead Quality
By : Solution Publishing Published Date: Nov 10, 2009
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale. Download this free whitepaper to learn how to improve your lead quality.
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Solution Publishing
Successful project management. How to manage projects more efficiently using online meetings
By : Netviewer Published Date: Nov 09, 2009
Whether your business is medium-sized or a conglomerate: Now more than ever, projects are a part of our everyday work, characterized by changing tasks, flexible working groups and the participation of external specialists. Project managers increasingly face the challenge of having to motivate and direct geographically distributed teams.
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Netviewer
15 Trade Secrets of Email Service Providers: What you need to know before choosing an ESP
By : Net Atlantic Published Date: Nov 05, 2009
Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid sending SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
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Net Atlantic
Lead Generation Webinar-on-Demand - Lead Generation for the Complex Sale
By : eMedia Published Date: Oct 27, 2009
You can probably name a number of ways to generate leads for your organization. Here's the catch - some produce high-quality, high-value opportunities and some are just dead ends. In this economy no single tactic is going get the job done, particularly in a complex sale.
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eMedia
Email Automation: Do More With Less-A Knowledge Marketing Whitepaper
By : Knowledge Marketing Published Date: Oct 22, 2009
Automated email marketing programs lighten the load on today's marketers and ensure communication with prospects at the precise moment, with a targeted message. Knowledge Marketing offers their guide to creating one-to-one messaging with relevant and timely content that is fully automated. Learn more today!
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Knowledge Marketing
Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience
By : Aprimo Published Date: Oct 21, 2009
In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.
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Aprimo
Managing Your Social Presence: A Marketer's Guide for Managing Social Media
By : Direct Message Lab Published Date: Oct 20, 2009
Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
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Direct Message Lab
Executives in a Career Transition- A Resource to Finding a Business Franchise
By : MatchPoint Published Date: Oct 20, 2009
Executives use MatchPoint because they want to transition from the workforce into business ownership. MatchPoint Network offers it's complimentary services of providing expert guidance through the process of finding the right franchise business for you. Owning their own business allows executives to make their own choices and stay in control of their own future.
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MatchPoint
The Medical Practice of the Future: Competitively positioning your products and services.
By : Medical Group Management Association (MGMA) Published Date: Oct 12, 2009
In this highly informative piece, authors Cynthia L. Dunn, RN, FACMPE and Rosemarie Nelson, MS, healthcare industry leading experts and principal consultants for the MGMA Health Care Consulting Group (www.mgma.com/consulting) have composed an in-depth look at the medical practice of the future that will allow you to learn about the following.
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Medical Group Management Association (MGMA)
Is Your Web site Killing Customer Confidence? How to Inspire Trust in Your Web site
By : TRUSTe Published Date: Oct 01, 2009
Your Web site's privacy policy can be a key factor in a customer's decision to do business with you, and it is vital to ensuring you don't run afoul of your online legal and regulatory responsibilities. Need more reasons? Read on.
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TRUSTe
How to Reduce Shopping Cart Abandonment
By : TRUSTe Published Date: Sep 16, 2009
Download this TRUSTe whitepaper to learn more about: Why shoppers abandon the checkout process; The pitfalls to ignoring this problem; Easy ways to create an attractive website for great customer relationship
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TRUSTe
Step into Sage SalesLogix through demo geared to your role
By : Sage SalesLogix Published Date: Sep 15, 2009
Your highest priority is to grow your business, and your business tools should help you achieve that goal. Sage SalesLogix provides a complete view of customer interactions across sales, marketing, customer service, and support so your teams can collaborate and respond promptly and knowledgeably to customer inquiries and opportunities.
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Sage SalesLogix
Harnessing Innovation: A Guide to Driving Shopper Trial & Loyalty in Today's Marketplace
By : Product of the Year USA. Published Date: Jun 09, 2009
Inside this report, new research data detail the specific kinds of attributes consumers most want in new product introductions, and document specific strategies taken to help ensure sales growth for new branded products. What's key to these insights is that consumers reward value they find in new-product innovations both during stronger and weaker economic cycles. Learn more today!
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Product of the Year USA.
Considering CRM solutions? First understand CRM best practices
By : Sage SalesLogix Published Date: May 28, 2009
Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps.
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Sage SalesLogix
Beyond Opens & Clicks: 5 email metrics to boost results and prove your worth
By : SilverPop Engage Published Date: May 19, 2009
While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. Learn more today!
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SilverPop Engage
Successfully extend CRM to your mobile workforce
By : Sage SalesLogix Published Date: Apr 03, 2009
Workforce mobilization has become a key competitive requirement for most organizations. However, enabling mobility is more than just providing laptops and mobile phones to users and sending them out into the field. It's about selecting the appropriate technologies and developing the right user experience.
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Sage SalesLogix
Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen
By : SilverPop Engage Published Date: Mar 23, 2009
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
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SilverPop Engage
CRM: A Business Imperative for Companies during the Global Economic Downturn
By : Sage SalesLogix Published Date: Feb 10, 2009
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities-despite the most challenging market conditions.
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Sage SalesLogix
Win more customers with CRM in social media
By : Sage SalesLogix Published Date: Oct 24, 2008
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are. *Cone 2008 Business in Social Media Study
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Sage SalesLogix
TRUSTe Success Story: Audible.com. Increasing Consumer Engagement & Transactions
By : TRUSTe Published Date: Oct 20, 2008
TRUSTe sealholder Audible.com employed multivariate testing with Offermatica, a leading online business optimization organization, to optimize their Web site. In the first round of testing, Audible and Offermatica wanted to determine the top factors that influenced conversion, and in the second round of testing they sought to increase order value. Optimization of Web pages for testing included placement of various elements into different slots; locations or regions on the page.
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TRUSTe
Your Reputation Holds the Key to Deliverability
By : WhatCounts Published Date: Oct 26, 2009
Twenty percent of legitimate email never reaches the inbox. Blame the ISPs' ongoing fight against spam-and then, look in the mirror. Today, your sending practices play the major role in determining whether or not your email makes it to the inbox.
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WhatCounts
Increasing Revenues by Optimizing Emailing Practices with Online Buyers
By : WhatCounts Published Date: Oct 26, 2009
Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
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WhatCounts
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy?
By : WhatCounts Published Date: Oct 26, 2009
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
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WhatCounts
Top Email Best Practices in Social Media and Email Marketing Tactics
By : WhatCounts Published Date: Oct 22, 2009
As technology and services in email marketing expand, marketers are beginning to have more options than ever before. Goodmail Systems recently conducted a study of top e-retailers to see how these companies have adopted social networking in their email campaigns.
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WhatCounts
 
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