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INFORMATION |
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| Published : |
Oct 20, 2008 |
| Length : |
5 |
| Type : |
White Paper |
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| Overview : |
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If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps... |
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