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INFORMATION |
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| Published : |
Dec 19, 2008 |
| Length : |
2 |
| Type : |
White Paper |
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| Overview : |
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Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better. |
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