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INFORMATION |
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| Published : |
Dec 30, 2008 |
| Length : |
2 |
| Type : |
Case Study |
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| Overview : |
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Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements. |
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