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INFORMATION |
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| Published : |
Jul 09, 2009 |
| Length : |
9 |
| Type : |
White Paper |
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| Overview : |
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For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience. |
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