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INFORMATION |
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| Published : |
Jul 16, 2009 |
| Length : |
4 |
| Type : |
White Paper |
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| Overview : |
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As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts. |
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