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INFORMATION |
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| Published : |
Jul 20, 2009 |
| Length : |
9 |
| Type : |
White Paper |
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| Overview : |
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If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts. |
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