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INFORMATION |
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| Published : |
Nov 19, 2009 |
| Length : |
11 |
| Type : |
White Paper |
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| Overview : |
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In digital marketing campaigns millions of ads are purchased and run, the majority do not result in any kind of conversion. As established marketing has taught us, nonconverting ads are not worthless. With current measurement methodologies, the industry has been unable to assign any value to these nonconverting, ads. The solution lies in a measurement called Exposure Attribution, which creates a system for not only measuring direct response, but measuring the value of online brand exposures. |
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